LEATHER LAB

RESEARCH   |   ALTER-EGO  |   VULNERABILITY  |   PERFORMANCE

 

Client: We Crave Design
Year: 2017

The feeling of being limited by traditional guidelines was the starting point to study the structural identity of leather.

The role of the material and the construction of form by itself became the subject of the collection. These combined with the investigation of the material´s limits and the quality of the craftsman techniques all in conjunction with new technologies.

Objects that have been assembled overstrech the impossibility of non-traditional craftsman techniques and create an image that respond to the constant demand of such fashion-luxury industry.

The tactile relation that we feel with leather connects us with our more primitive side and awakens instincts that we have lost with the passage of time. This is why the leather has become an object of desire, because we respond to it in a way that can’t be explained.

It is curious how our brain works and process information, we create links between different aspects to simplify the data that we keep; In relation to materials, we establish very clear codes between matter and its application. But what happens when we stop to think about a material and question its traditional application when we bring it completeley out of context? Is it possible to develop an object that fulfills the same function without using traditional techniques?

While it is true that leather is used in a wide range of products, it’s now inevitable to relate it to the world of fashion and accessories, where it is almost impossible to think of the existence of one without the other. So, what happens if in the material + technique = object equation we ask ourselves another way of doing things… And if we make a handbag that will assemble and hold itself, can we challenge the material and the craftsmen to avoid using the obvious seams?

For this project we have relayed on past expertise, learned from the traditional techniques and know-how of those who live from leather. In Ubrique, a village of leather workers and a craftsman world reference, teach you that respect for the material is fundamental. Because of these, we encourage them that traditional techniques can adapt to modernity without effort.

 

www.nojagtig.com

 

Credits
Concept, Design and Development:
Zuhey Hernández
Production:
Maria and Zuhey Hernández
Photos:
Felix Sánchez Gago

 

©wecravedesign

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